Weekly Chinese Box Office Preview: 'Furious 7' Poised For Massive Debut
on April 07, 2015
By EntGroup Consulting and Phil Contrino
As of Sunday, Furious 7 has already earned a staggering $391.6 million globally. The film's launch in China this week will boost that sum by a huge margin.
Furious 7 should have no problem raking in more than $125 million during its entire theatrical run in China, which means it will outgross the previous two installments combined. Fast Five earned $38.8 million in 2011 and Fast & Furious 6 tallied $67 million in 2013. A recent publicity appearance from Vin Diesel helped boost enthusiasm that was already quite high. According to EntGroup's EFMT Marketing Index, Furious 7 boasts very strong awareness, intent to purchase and word of mouth levels.
Globally, Furious 7 is definitely on pace to become the next member of the $1 billion global club. The last film to hit that mark was 2014's Transformers: Age of Extinction. 2015 boasts a lot of potential $1 billion films: Avengers: Age of Ultron, Minions, Spectre and Star Wars: Age of Ultron all could reach that mark.
Wolf Warriors, the current #1 film in China, should hold up well even though Furious 7 is bound to steal a lot of attention away. The war flick has earned a solid $33 million so far.
The only other new title opening this week is Kung Fu Style, a homegrown animated flick. According to EntGroup's EFMT Marketing Index, the film's awareness and intent to purchase levels are very low.
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