NORTH AMERICA: Weekend Actuals: 'Straight Outta Compton' Leads for Third Straight Frame with $13.1M; 'War Room' Impresses in Second with $11.4M; 'No Escape' Takes Fourth with Modest $8.1M; 'We Are Your Friends' Tanks with $1.8M
on August 31, 2015
By Daniel Garris
Straight Outta Compton was able to hold off a strong challenge from War Room to remain in first place this weekend with $13.13 million. The modestly budgeted F. Gary Gray directed N.W.A biopic from Universal has led the weekend box office for three consecutive frames. Straight Outta Compton is the fourth film to lead the box office for at least three consecutive weekends in 2015, as it joins Warner's American Sniper and fellow Universal releases Furious 7 and Jurassic World. Straight Outta Compton continued to show signs of being front-loaded, as the film was down 50 percent from last weekend. In the bigger picture, Straight Outta Compton continues to impress with a 17-day gross of $134.02 million. That is 45 percent ahead of the $92.70 million 17-day take of last year's Ride Along.
Sony's War Room was off to a very nice start this weekend with a second place debut of $11.35 million. The low-budget Kendrick Brothers produced faith based film from TriStar and AFFIRM Films exceeded its modest expectations heading into the weekend. War Room opened 66 percent stronger than the $6.84 million debut of 2008's Fireproof and 25 percent ahead of the $9.11 million start of 2011's Courageous. Making the film's performance even more impressive was that the film was only playing in 1,135 locations this weekend. That gave War Room a strong per-location average of $10,001 for the frame. War Room was aided by an effective grass-roots marketing campaign and by the pre-established fanbase for the Kendrick Brothers. Previous Kendrick Brothers films Fireproof and Courageous both displayed strong holding power during their respective runs. War Room will likely display strong holding power of its own going forward, especially given its A+ rating on CinemaScore.
War Room opened with $4.05 million on Friday (which included an estimated $600,000 from evening shows on Thursday), declined a slim 4 percent on Saturday to gross $3.88 million and was down just 12 percent on Sunday to gross $3.42 million. That placed the film's opening weekend to Friday ratio at 2.80 to 1. The audience breakdown for War Room skewed towards female moviegoers (60 percent) and heavily towards moviegoers over the age of 25 (85 percent).
Paramount's Mission: Impossible - Rogue Nation continued to hold up well with a third place take of $8.16 million. It was an especially close race for third place this weekend, as Rogue Nation and No Escape were separated by only $44,317 for the frame. The Tom Cruise led Rogue Nation continues to hold up very well, as it was down 29 percent from last weekend. Thanks in part to strong holding power throughout its run, Rogue Nation has grossed a very healthy $170.24 million through 31 days of release. That places Rogue Nation 6 percent ahead of the $160.14 million 31-day take of 2011's Rise of the Planet of the Apes. Expect Mission: Impossible - Rogue Nation to hold up very well over the upcoming Labor Day holiday weekend frame.
The Weinstein Company's No Escape debuted in fourth with $8.11 million. The action thriller starring Owen Wilson, Pierce Brosnan and Lake Bell opened in line with its modest pre-release expectations. Since its debut on Wednesday, No Escape has grossed $10.17 million in its first five days of release. That gives the film a five-day to three-day weekend ratio of 1.25 to 1 and places the film 6 percent ahead of the $9.60 million five-day start of last year's Pierce Brosnan led The November Man. While No Escape received mixed reviews from critics, the film appears to be going over better with moviegoers as it received a solid B+ rating on CinemaScore. No Escape will hope to hold up well next weekend with the aid of both positive word of mouth and the Labor Day holiday.
Upon receiving a re-expansion this weekend that included a return to IMAX locations, Jurassic World took ninth place with $3.01 million. The 3D blockbuster sequel from Universal expanded into an additional 665 locations this weekend and was up 218 percent over last weekend. Without taking into account ticket price inflation, Jurassic World remains the third highest grossing film of all-time domestically with a current total gross of $642.98 million.
Meanwhile, Warner's We Are Your Friends was off to an anemic start with $1.77 million. That placed the low-budget Zac Efron led drama all the way down in 14th place this weekend. We Are Your Friends obviously opened significantly below expectations and potential for the film was ultimately limited by the film's low-profile advertising push. The film registered a weak per-location average of $758 from 2,333 locations and on top of everything else received a soft C+ rating on CinemaScore. We Are Your Friends debuted 80 percent below the $8.74 million start of last year's That Awkward Moment. We Are Your Friends certainly marks a poor first post-Neighbors performance for Efron, but the actor is likely to rebound in a big way next year with Dirty Grandpa, Neighbors 2 and Mike & Dave Need Wedding Dates all scheduled to open in 2016.
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