Facebook Watch - 'Alvin' Dominates

on October 12, 2015

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By Alex Edghill

Monday Morning Update: Alvin And The Chipmunks: The Road Chip was the top dog this past week on Facebook when it rose a very strong 453,319 new likes. That was by far the biggest increase of any film, miles ahead of second place's 88,384 new likes. The Chipmunk franchise has raked in over $1 billion worldwide over the last 8 years making it one of the most profitable animated franchises ever. The real question here is will Roadchip continue the downward trend of recent films or see a return to glory like the first two films. The first three films had only two years between each, and after the disappointing totals of the third (it only managed ~50% of its predecessors) they waited four years before releasing Roadchip this Holiday season.

Crimson Peak continued to impress, raising its total to 440,590 tweets overall after a ~90k expansion over the past week. While it has lagged behind The Visit (~630k on the Sunday before its release) its miles ahead of other 2015 screamers like The Hollows (179k) and Poltergeist (365k). Guillermo del Toro is a horror royalty and his name alone here has generated a lot of interest on Facebook and Twitter.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday October 11th

Rank Release Movie Likes Previous Change % Change
1 12/23/15 Alvin and the Chipmunks: The Road Chip 18,153,466 17,700,147 453,319 2.56%
2 10/16/15 Crimson Peak 440,590 352,206 88,384 25.09%
3 11/20/15 The Hunger Games: Mockingjay - Part 2 22,063,204 21,994,761 68,443 0.31%
4 10/23/15 Paranormal Activity: The Ghost Dimension 19,415,755 19,354,334 61,421 0.32%
5 10/30/15 Scouts Guide to the Zombie Apocalypse 189,340 150,734 38,606 25.61%

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Tags: social-media-trends

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