NORTH AMERICA: Weekend Estimates: Holdovers 'The Martian' ($11.4M), 'Goosebumps' ($10.2M) and 'Bridge of Spies' ($8.1M) Continue to Rule; Newcomers 'Burnt' ($5.0M), 'Our Brand Is Crisis' ($3.4M) and 'Scouts Guide' ($1.8M) All Flop

on October 31, 2015


Sunday Update: As had been expected heading into the weekend, holdovers remained at the top of this weekend's box office. Fox's The Martian continued to lead the way with an estimated $11.4 million. The blockbuster Ridley Scott directed 3D sci-fi film starring Matt Damon has now led the box office for four of the past five weekends. The Martian was down 27.5 percent, which represented the weekend's strongest percentage hold among wide releases. It should be noted that The Martian got an added boost this weekend from receiving a one-week IMAX run. The Martian has grossed an impressive $182.81 million in 31 days. The film is currently running 15 percent ahead of the $158.45 million last year's Interstellar had grossed after 31 days of wide release and 16.5 percent behind the $218.89 million 31-day take of 2013's Gravity.

Goosebumps claimed second place with an estimated $10.20 million. The 3D horror comedy starring Jack Black fell 34 percent from last weekend. That represented a very solid hold, especially since family films usually experience sizable percentage declines when Halloween falls on either Saturday or Sunday. Goosebumps surpassed the $50 million mark this weekend and has grossed $57.09 million in 17 days. That paces the film 32 percent ahead of the $43.33 million 17-day gross of last year's Ouija. Goosebumps will face new competition for family audiences next weekend with Fox's The Peanuts Movie entering the marketplace on Friday.

Disney and DreamWorks' Bridge of Spies placed in third with an estimated $8.06 million. The critically acclaimed Steven Spielberg directed thriller starring Tom Hanks declined just 29 percent. Thanks in part to continued strong holding power; Bridge of Spies has grossed a promising $45.20 million in 17 days. That already gives the film a current total gross to opening weekend ratio of 2.94 to 1. Bridge of Spies is running 17 percent behind the $54.33 million 17-day take of 2004's The Terminal.

Hotel Transylvania 2 took fourth place with an estimated $5.80 million. Sony's Adam Sandler led 3D computer animated film was down 35 percent from last weekend. Hotel Transylvania 2 has grossed $155.97 million in 38 days, which places the film a healthy 13 percent ahead of the $137.48 million 38-day haul of 2012's Hotel Transylvania.

Turning to this weekend's new releases, Burnt debuted in fifth place with an estimated $5.04 million. The Bradley Cooper led dramedy from The Weinstein Company debuted below its already low pre-release expectations. As was the case last weekend, adult moviegoers continued to clearly showcase their disinterest in the weekend's new slate of releases. Poor critical reviews and opening over Halloween weekend didn't help matters for Burnt either. Burnt opened a discouraging 48 percent below the $9.67 million debut of Aloha earlier this year (which was a very soft performer in its own right). As was the case with Aloha, the performance of Burnt is especially disappointing for Cooper coming so soon after the break-out performance of American Sniper at the beginning of the year. Burnt received a lackluster B- rating on CinemaScore.

Warner's Our Brand is Crisis was off to an even softer start this weekend with an estimated eighth place take of just $3.43 million. The Sandra Bullock led comedy opened below expectations and represented the smallest wide release debut ever for Bullock (her previous low being the $4.66 million start of 1996's Two If By Sea). As was the case with Burnt, there wasn't much potential for Our Brand is Crisis to begin with (films about politics are often tough sells at the box office), while poor critical reviews and opening over Halloween weekend further limited potential for Our Brand is Crisis as well. The film opened 45 percent below the $6.23 million start of 2008's Swing Vote. Our Brand is Crisis received a soft C+ rating on CinemaScore.

Scouts Guide to the Zombie Apocalypse had even less of an impact at the box office with an estimated twelfth place start of $1.77 million. Paramount's modestly budgeted horror comedy also debuted below its already low expectations. The opening weekend performance for Scouts Guide was in the same neighborhood as the respective $1.47 million and $1.38 million starts of Rock the Kasbah and Jem and the Holograms last weekend. As is the case with Paramount's Paranormal Activity: The Ghost Dimension, a number of major theatre chains are not playing Scouts Guide as a result of Paramount's experimental shorter theatrical to VOD window for the film. Scouts Guide to the Zombie Apocalypse received a B- CinemaScore rating.

Saturday Update: Fox reports that The Martian maintained first place again on Friday with an estimated $3.5 million, off just 20 percent from the same day last week. That gives the blockbuster hit a $174.9 million domestic total through 29 days of play, putting it 17 percent ahead of the pace of Interstellar and 17 percent behind Gravity. BoxOffice expects the film will repeat at number one for the weekend for the fourth in five weeks of release. Look for weekend tally around $10.7 million.

Sony's Goosebumps also continues to hold up well, taking in $3.065 million yesterday -- down a soft 23 percent from last week. The well-received family-friendly adaptation is no doubt seeing a boost from Halloween this weekend, and it now stands at $49.96 million domestically through 15 days. That puts it 23 percent ahead of the pace of last year's Alexander and the Terrible, Horrible, No Good, Very Bad Day. BoxOffice projects a $9.2 million weekend.

In third place, Steven Spielberg's Bridge of Spies eased 26 percent from last Friday to $2.47 million yesterday. Strong word of mouth and critical reviews continue to propel the director's fourth project with Tom Hanks. Standing at $39.6 million domestically through yesterday, BoxOffice projects a $7.6 million frame.

TWC's Burnt opened to a weak $1.83 million yesterday. Unfortunately, that fell 48 percent short of fellow Bradley Cooper pic Aloha which debuted to $3.49 million in its first day back in May. Poor reviews (29 percent on Rotten Tomatoes) and weak word of mouth (58 percent on Flixster) aren't helping matters either. BoxOffice projects a $4.7 million opening weekend.

Hotel Transylvania 2 rounded out the top five on Friday with another $1.76 million, off just 20 percent from last week. With an excellent $151.9 million in the domestic bank, the sequel recently surpassed its predecessor's final $148 million domestic gross. BoxOffice projects a $5.6 million weekend.

Meanwhile, sophomore weekenders The Last Witch Hunter and Paranormal Activity: The Ghost Dimension took in $1.49 million and $1.2 million, respectively, and should bring in around $4.1 million and $3.3 million for their sophomore frames.

Lastly, the weekend's other two openers made even less impact than Burnt. Our Brand Is Crisis bowed to $1.11 million on Friday as it heads to a $2.8 million opening weekend with poor reviews (33 percent) and word of mouth (46 percent) in play. Even lower on the pole, Paramount's Scouts Guide to the Zombie Apocalypse posted $708,000 from 1,509 locations yesterday as the second film (following last week's Paranormal Activity finale) in their experimental release strategy. With fair word of mouth only among young crowds (62 percent on Flixster) and poor reviews (32 percent), BoxOffice projects a $1.8 million weekend.

Follow BoxOffice on Sunday for updated weekend estimates from the studios.

Friday Update #2: According to sources, The Martian and Goosebumps will end up in the top two spots with somewhere between $9 million-$10 million. The weekend's newcomers are on pace for underwhelming debuts:

Burnt: $6 million
Our Brand Is Crisis: $3.5 million
Scouts Guide to the Zombie Apocalypse: $2.5 million 

Friday Update #1: Sources report that Burnt debuted to an estimated $250,000 from Thursday evening shows last night. By comparison, that's half of what Aloha took in ($500,000) during its Thursday night launch back in May, although that film had the small-but-significant fan base of director Cameron Crowe helping early turnout. It went on to a $9.7 million opening weekend. Burnt looks more likely headed for a weekend debut between $5-8 million.

Meanwhile, sources report that Our Brand Is Crisis wasn't screened by Warner Bros. in theaters last night. This weekend's other opener, Scouts Guide to the Zombie Apocalypse, is playing in semi-wide release as part of Paramount's second experimental release strategy, employed by last week's Paranormal Activity: The Ghost Dimension. Scouts earned an estimated $140,000 last night.

Overall, The Martian and Goosebumps are expected to repeat atop the box office once again this weekend.

More updates as they come.

Tags: Goosebumps, The Martian, Scouts Guide to the Zombie Apocalypse, Our Brand Is Crisis, Burnt, north-america

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