Fandango: 'Star Wars: The Force Awakens' Obliterates Records, Becomes Top Advance Ticket-Seller of All Time
on December 15, 2015
Their press release:
LOS ANGELES - December 15, 2015 - The long-awaited "Star Wars: The Force Awakens" has blasted to the top of Fandango's Fanticipation movie buzz indicator with a rare 100 out of 100 points. As Fandango's top advance ticket-seller of all time, "The Force Awakens" has obliterated records, outselling all previous titles in the company's 15-year history at the same point in the Fandango sales cycle.
"After years of fevered anticipation, the biggest pre-selling movie in Fandango's history finally reaches theaters this weekend," says Fandango Chief Correspondent Dave Karger. "The box office figures and audience reaction for this exciting, shocking, and crowd-pleasing blockbuster will be staggering."
According to a survey of more than 1,000 "Star Wars" moviegoers on Fandango:
Among the new "Star Wars" characters, Rey (Daisy Ridley) is the one that moviegoers are most excited to see in "The Force Awakens."
90% are looking forward to J.J. Abrams' vision of the "Star Wars" universe;
86% say the film's carefully-guarded story secrets have increased their interest;
84% are particularly excited to see the new female leads in "The Force Awakens;"
82% are even more excited to see "Force Awakens" because "Empire Strikes Back" and "Return of the Jedi"'s Lawrence Kasdan co-wrote the screenplay.
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*
*According to comScore.