Fandango: 'Star Wars: The Force Awakens' & New Releases Driving Biggest Christmas Day Sales In Company History
on December 23, 2015
The official press release:
LOS ANGELES - December 23, 2015 - "Star Wars: The Force Awakens" is powering up for a second historic weekend at the top of Fandango's Fanticipation movie buzz indicator with a rare 100 out of 100 points. The top Fanticipation ranking has only appeared four times previously since Fandango started ranking films in 2013, and has never appeared in back-to-back weeks for the same movie.
Christmas Day 2015 also promises to be a day for the record books, as Friday's sales are on track to far outpace sales for previous Christmas Days at the same point in the Fandango sales cycle. Fandango's previous best-selling Christmas was in 2012, when "Les Miserables, "Django Unchained" and other hits were released.
"There's a bounty of new movies in theaters this weekend, including the latest releases from megastars like Will Smith, Will Ferrell and Jennifer Lawrence," says Fandango Chief Correspondent Dave Karger. "But ‘Star Wars: The Force Awakens' will see record repeat business and top the box office for the second weekend in a row. The grand total should amount to Fandango's biggest Christmas weekend ever."
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*
*According to comScore.