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NORTH AMERICA: 'Batman v Superman: Dawn of Justice' Crosses $200M Threshold on Wednesday; 'Zootopia' Passes $250M Mark In Second Place; 'My Big Fat Greek Wedding 2' Claims $23.7M Six-Day Start on March 31, 2016

032316predictions.jpgWarner Bros. reports Batman v Superman: Dawn of Justice added $8.1 million on Wednesday, down 33 percent from Tuesday. That's a somewhat sharper drop than Furious 7's 31 percent Tuesday-to-Wednesday drop following Easter last year. With yesterday's earnings, BvS has now crossed the $200 million domestic threshold in six days with a current total of $201.33 million. That figure puts it off the pace of Iron Man 3 by 2 percent, while also coming in 5 percent behind The Dark Knight Rises and 11 percent behind Avengers: Age of Ultron. The film is expected to easily retain first place at the weekend box office during its upcoming sophomore frame.

In second place yesterday, Disney's Zootopia added another $2.88 million -- off just 20 percent from last Wednesday -- to bring its domestic take up to $252.74 million. That stands 11.5 percent ahead of the 27-day pace of The LEGO Movie and 14 percent behind Inside Out.

My Big Fat Greek Wedding 2 claimed third place with $1.62 million yesterday, giving it a six-day haul of $23.735 million domestically. The rom-com sequel is successfully counter-programming against the superhero heavyweight.

Meanwhile, Miracles from Heaven took fourth place with $1.05 million on Wednesday, giving it a new total of $38.2 million; The Divergent Series: Allegiant capped off the top five with $0.84 million and an updated domestic total of $49.75 million.

NORTH AMERICA: 'Batman v Superman' Claims $193.3M in Five Days After Leading Tuesday with $12.18M on March 30, 2016

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By Daniel Garris

Warner's Batman v Superman: Dawn of Justice grossed $12.18 million on Tuesday to lead the daily box office for a fifth consecutive day. However, the blockbuster 3D superhero film starring Ben Affleck and Henry Cavill was down a concerning 19 percent from Monday's performance. Yesterday's hold could be a sign of poor critical reviews and mixed word of mouth starting to kick in more now. In comparison, last year's Furious 7 was down just 5 percent on its first Tuesday to gross $13.31 million. Batman v Superman has grossed $193.23 million through five days of release. That represents the tenth largest five-day start of all-time. Batman v Superman is currently running 11 percent ahead of the $174.51 million five-day take of Furious 7 and 11 percent behind the $217.63 million five-day gross of last year's Avengers: Age of Ultron.

Disney's Zootopia held steady in second place with $3.68 million. The blockbuster 3D computer animated film from Walt Disney Animation Studios decreased 22 percent from Monday and a slim 21 percent from last Tuesday. Zootopia is now on the verge of passing the $250 million domestic mark with a 26-day gross of $249.86 million. That places the film 18 percent ahead of the $211.95 million 26-day take of 2014's The LEGO Movie and 14 percent behind the $289.89 million 26-day gross of last year's Inside Out.

Universal's My Big Fat Greek Wedding 2 took in $2.23 million to remain in third. The long-awaited comedy sequel starring and written by Nia Vardalos increased 10 percent over Monday. That represented the day's strongest daily percentage hold among wide releases. My Big Fat Greek Wedding 2 has grossed $22.11 million in five days. The film continues to run on the very high end of expectations and perform nicely with its modest production budget in mind. My Big Fat Greek Wedding 2 is running 2 percent ahead of the $21.65 million five-day start of last year's The Intern.

Sony's Miracles from Heaven and Lionsgate's The Divergent Series: Allegiant claimed fourth and fifth place with respective daily grosses of $1.45 million and $1.15 million. Miracles from Heaven was up 4 percent over Monday and down 27 percent from last Tuesday, while Allegiant declined 7 percent from Monday and a sharp 54 percent from last Tuesday. Respective total grosses stand at $48.92 million for Allegiant in twelve days and at $37.14 million for Miracles from Heaven in two weeks. Given respective costs, expectations and holding power, Miracles from Heaven is obviously having the much more impressive run of the two films.

NORTH AMERICA: 'Batman v Superman' Totals $181.0M in Four Days After Leading Monday with $15.04M on March 29, 2016

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By Daniel Garris

Warner's Batman v Superman: Dawn of Justice took in $15.04 million on Monday to lead the daily box office for a fourth consecutive day. The blockbuster 3D superhero film starring Ben Affleck and Henry Cavill was down 55.5 percent from Easter Sunday. It should be noted that Monday's grosses in general were aided by the post-Easter frame. Batman v Superman had a slightly stronger first-Monday hold than that of last year's Furious 7, which declined 58 percent on the Monday after Easter to gross $14.02 million. Batman v Superman has grossed $181.05 million through four days of release. That represents the eighth largest four-day start of all-time. Batman v Superman is currently running 12 percent ahead of the $161.20 million four-day take of Furious 7 and 11.5 percent behind the $204.50 million four-day gross of last year's Avengers: Age of Ultron. Just how big of an impact negative critical reviews will have on the holding power of Batman v Superman going forward remains to be seen.

Disney's Zootopia remained very strong on Monday with a second place take of $4.74 million. The blockbuster 3D computer animated film from Walt Disney Animation Studios decreased just 20 percent from Sunday and increased a healthy 27 percent over last Monday. Zootopia is quickly approaching the $250 million domestic mark with a 25-day gross of $246.17 million. That places the film 17 percent ahead of the $210.41 million 25-day take of 2014's The LEGO Movie and 14 percent behind the $286.59 million 25-day gross of last year's Inside Out.

Universal's My Big Fat Greek Wedding 2 took third with $2.02 million. The long-awaited comedy sequel starring and written by Nia Vardalos declined 51 percent from Sunday. My Big Fat Greek Wedding 2 has grossed $19.88 million in four days. The film continues to run on the very high end of expectations and perform nicely with its modest production budget in mind. My Big Fat Greek Wedding 2 is running 3 percent ahead of the $19.24 million four-day start of last year's The Intern.

Sony's Miracles from Heaven and Lionsgate's The Divergent Series: Allegiant claimed fourth and fifth place with respective daily grosses of $1.39 million and $1.23 million. Miracles from Heaven was down 51 percent from Sunday and up 3 percent from last Monday, while Allegiant declined 42 percent from Sunday and 39 percent from last Monday. Respective total grosses stand at $47.77 million for Allegiant in eleven days and at $35.69 million for Miracles from Heaven in thirteen days. Given respective costs, expectations and holding power, Miracles from Heaven is obviously having the much more impressive run of the two films.

Facebook Watch - 'Bridget Jones' Is Alive And Kicking on March 28, 2016

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By Alex Edghill

Monday Morning Update: Bridget Jones' Baby landed firmly in the top spot this past week for most new likes for upcoming films with a hugely impressive 239,024. Coming into the week most people didn't even realize a three-quel was in the works as its Facebook page had not even 40,000 likes but that quickly changed once the trailer made its rounds online. The first two films were massive worldwide successes, each bringing in over $250 million globally but with 12 years between films I was wondering just how relevant and appealing it would be. The overwhelmingly strong response on both Twitter and Facebook quickly answered that and like My Big Fat Greek Wedding 2 I think its safe to say that the premise is still very much appealing to audiences. 

The other standout on the week was The Shallows which had over 48,000 new likes this past week after the success of its first teaser trailer. Despite being a non-sequel and not based off a comic superhero it has managed to amass 100,000 likes three months prior to release. Its true films about sharks have a special place in moviegoers hearts thanks to Jaws and its sequels, Shark Week on Discovery, even Sharknado holds a special place in pop culture. The common denominator is of course Sharks, who make for one hell of a fascinating villain in films. The reception here for The Shallows shows definite interest which should build its awareness in the coming months. If it can manage to score solid early critical buzz this could be a massive worldwide success in the making. While that might be a big if, the early signs here are very positive and I'm looking forward to see how it manages to build buzz in the coming months.  

Facebook Top 10 Movies by Like Increase for the last week Ending Sunday March 27th

Rank Release Movie Likes Change % Change
1 09/16/16 Bridget Jones's Baby 278,970 239,024 598.37%
2 04/22/16 The Huntsman: Winter's War 4,607,089 68,633 1.51%
3 04/15/16 Barbershop: The Next Cut 560,220 59,896 11.97%
4 04/15/16 The Jungle Book (2016) 858,758 54,148 6.73%
5 06/24/16 The Shallows 101,655 48,208 90.20%
6 04/01/16 God's Not Dead 2 8,131,524 38,342 0.47%
7 08/05/16 Suicide Squad 1,900,806 37,193 2.00%
8 07/08/16 The Secret Life of Pets 1,550,804 32,144 2.12%
9 04/08/16 The Boss 253,457 32,042 14.47%
10 05/20/16 The Angry Birds Movie 598,741 27,171 4.75%

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NORTH AMERICA: Weekend Actuals: 'Batman v Superman' Sets New All-Time March Record with $166.0M Debut; 'Zootopia' Takes Second with $24.0M; 'My Big Fat Greek Wedding 2' Third with Healthy $17.9M Start on March 27, 2016

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By Daniel Garris

Monday Update: With actuals now in, Warner's Batman v Superman: Dawn of Justice opened with $166.01 million this weekend. The blockbuster superhero film starring Ben Affleck and Henry Cavill was ultimately over-estimated by just over $4 million on Sunday. Batman v Superman registered the seventh largest opening weekend take of all-time (without adjusting for ticket price inflation). The film opened with $81.56 million on Friday, fell 38 percent on Saturday to take in $50.66 million and declined 33 percent on Sunday to gross $33.79 million.

Disney's Zootopia took second this weekend with $24.02 million, which represented a very solid 35 percent decline. Universal's My Big Fat Greek Wedding 2 opened in third place with $17.86 million.  That was towards the very high end of expectations.

Meanwhile, Sony's Miracles from Heaven ultimately edged out Lionsgate's The Divergent Series: Allegiant for fourth place. Miracles from Heaven was down 35 percent to take in $9.69 million, while Allegiant fell a very sharp 67.5 percent to gross $9.44 million.

Sunday Update: Warner's Batman v Superman: Dawn of Justice was off to a very successful debut this weekend with an estimated $170.1 million. The blockbuster superhero film starring Ben Affleck and Henry Cavill established new opening weekend records for the month of March (a record which was previously held by the $152.54 million launch of 2012's The Hunger Games) and for Easter weekend (a record that had just been set last year by the $147.19 million start of Furious 7). Batman v Superman also delivered the largest debut of 2016 thus far (topping the $132.43 million three-day start of Deadpool) and the sixth largest opening weekend performance of all-time (without taking into account ticket price inflation). While poor critical reviews likely prevented the film from breaking out even further, they clearly didn't prevent it from getting off to a strong start, as Batman, Superman and Wonder Woman appearing in the same film made Batman v Superman a critic-proof event for moviegoers this weekend.

Batman v Superman opened with $82.01 million on Good Friday (which included an estimated $27.7 million from Thursday night shows that began at 6 p.m.), fell 38 percent on Saturday to take in $50.92 million and is estimated to decline 27 percent on Easter Sunday to gross $37.17 million. That gives the film an estimated opening weekend to Friday ratio of 2.07 to 1. In comparison, last year's Furious 7 had a ratio of 2.18 to 1 over Easter weekend. The audience breakdown for Batman v Superman skewed towards male moviegoers (62 percent) and towards moviegoers over the age of 25 (60 percent).

In addition to its mentioned poor critical reviews, initial word of mouth for Batman v Superman appears to be lackluster. The film received a modest B rating on CinemaScore and has a current Flixster audience score of 73 percent. While those aren't promising signs going forward, they do suggest that the film is going over better with moviegoers than it has with critics. Batman v Superman could also still be helped out in the near future by the relatively modest line-up of new wide releases entering the marketplace over the next two weeks.

Batman v Superman took in $17.96 million from IMAX locations this weekend. That represented 10.6 percent of the film's overall grosses this weekend. An estimated 40 percent of the film's grosses came from 3D screenings of some kind this weekend. RealD 3D showings accounted for $47 million on their own.

After leading the box office for each of the past three weekends, Disney's Zootopia took second place this weekend with an estimated $23.14 million. The blockbuster 3D computer animated film from Walt Disney Animation Studios continued to hold up well, as it was down a solid 38 percent. Without adjusting for ticket price inflation, Zootopia registered the 15th largest fourth weekend gross of all-time. Zootopia is quickly approaching the $250 million domestic mark, as it has grossed $240.55 million in 24 days. That places the film 15 percent ahead of the $209.14 million 24-day take of 2014's The LEGO Movie and 15 percent behind the $284.20 million 24-day gross of last year's Inside Out.

Universal's My Big Fat Greek Wedding 2 was off to a very nice third place start with an estimated $18.12 million. The long-awaited comedy sequel starring and written by Nia Vardalos opened on the very high end of expectations and performed well with its modest production cost in mind. My Big Fat Greek Wedding 2 presented strong counter-programming this weekend for those not interested in Batman v Superman (similar to Mamma Mia!, also a Universal release, successfully opening against The Dark Knight back in 2008). The opening weekend performance of My Big Fat Greek Wedding 2 was just ahead of the $17.73 million debut of last year's The Intern.

My Big Fat Greek Wedding 2 started out with $7.25 million on Friday (which included an estimated $1.02 million from Thursday night shows), declined 12 percent on Saturday to gross $6.35 million and is estimated to decrease 29 percent on Sunday to take in $4.52 million. That places the film's estimated opening weekend to Friday ratio at 2.50 to 1. The audience breakdown for My Big Fat Greek Wedding 2 skewed heavily towards female moviegoers (76 percent) and towards moviegoers over the age of 35 (60 percent). The film received a healthy A- rating on CinemaScore, though the film's current Flixster audience score of 70 percent is less impressive. As is the case with Batman v Superman, it does appear that My Big Fat Greek Wedding 2 is going over better with moviegoers than it has with critics.

Lionsgate's The Divergent Series: Allegiant and Sony's Miracles from Heaven find themselves in an extremely close race for fourth place, as both films are estimated to gross $9.50 million this weekend. However, Miracles from Heaven held up much better this weekend, as it was down a very solid 36 percent from last weekend, while Allegiant was down a troubling 67 percent. Allegiant has grossed $46.61 million in ten days, while Miracles from Heaven has grossed $34.13 million in twelve days. Given their respective costs, expectations and holding power, Miracles from Heaven is obviously having the much more impressive run of the two films. Allegiant is currently running 46 percent behind the $85.85 million ten-day take of last year's Insurgent and running 35 percent behind the $52.46 million twelve-day gross of 2014's Heaven is for Real.

Meanwhile, Paramount's 10 Cloverfield Lane and Fox's Deadpool claimed sixth and seventh place with respective weekend estimates of $6.00 million and $5.00 million. 10 Cloverfield Lane declined a sizable, but respectable 52 percent from last weekend. Deadpool was down just 38 percent, which represented an impressive hold given then added direct competition the film faced from Batman v Superman. Respective total grosses stand at a massive $349.47 million for Deadpool in 45 days and at a healthy $56.01 million for 10 Cloverfield Lane in 17 days.


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