News

NORTH AMERICA: Platform Watch: 'Eye in the Sky' Claims $1.00M in Limited Expansion; 'Hello, My Name Is Doris' Takes $1.70M in Moderate Expansion on March 27, 2016

031316platform.jpg

By Daniel Garris

In its third weekend of platform release, Bleecker Street's Eye in the Sky expanded well with an estimated $1.00 million from 123 locations. That gave the critically acclaimed film starring Helen Mirren and the late Alan Rickman a per-location average of $8,138 for the frame and ranked the film in tenth place among all films this weekend. Eye in the Sky was up 137 percent over last weekend (when it was playing in 88 fewer locations) and also saw its per-location average maintain momentum nicely in the process. Eye in the Sky has grossed a promising $1.72 million in 17 days of platform release. The film is scheduled to expand into wide release this coming Friday.

Roadside's Hello, My Name Is Doris had a solid expansion into moderate release with an estimated $1.70 million from 488 locations, for a per-location average of $3,486. The Sally Field led comedy was up 70 percent over last weekend (when it was playing in 360 fewer locations) and ranked in ninth place among all films this weekend. The 17-day platform total for Hello, My Name Is Doris stands at $3.27 million.

Warner's Midnight Special took in an estimated $97,000 while continuing to play in 5 locations in New York, Los Angles and Austin. That gave the Jeff Nichols directed sci-fi film starring Michael Shannon a per-location average of $19,400 for the frame. Midnight Special was down a sharp 49 percent from last weekend, but was still a strong performer this weekend, especially with its lack of an expansion in mind. Midnight Special has grossed $358,000 in ten days. The film is scheduled to expand into additional locations on Friday.

IFC's Born to Be Blue opened with an estimated $47,340 from three locations in New York and Los Angeles, for a promising per-location average of $15,780. The drama starring Ethan Hawke as Chet Baker has received very good critical reviews, as it currently boasts an 86 percent Tomatometer on Rotten Tomatoes. Born to Be Blue is scheduled to receive an expansion into limited release on April 8.

Sony Pictures Classics' I Saw the Light started out with an estimated $50,464 from five locations in New York, Los Angeles and Nashville. That gave I Saw the Light a per-location average of $10,093 this weekend. The drama starring Tom Hiddleston as Hank Williams has received poor critical reviews, as it has a current Tomatometer of just 13 percent on Rotten Tomatoes. The film's poor reviews have no doubt limited its box office potential. I Saw the Light is scheduled to expand into wide release on Friday.

GKIDS' April and the Extraordinary World started its platform run with an estimated $12,101 at the IFC Center in New York. The French animated sci-fi film featuring the voice of Marion Cotillard currently has a 100 percent Tomatometer on Rotten Tomatoes. April and the Extraordinary World will open in Los Angeles on Friday and will expand into limited release on April 8.

City of Gold took in an estimated $92,400 from 33 locations, for a per-location average of $2,800. The documentary from IFC Films' Sundance Selects label, featuring food critic Jonathan Gold was up 45 percent over last weekend upon expanding into 19 additional locations. City of Gold has grossed $275,020 in 17 days and will receive a significant expansion this Friday.

GLOBAL REPORT: 'Batman v Superman' Opens to More than $400M Worldwide on March 27, 2016

032316predictions.jpg

No one else put up much of a fight against the onslaught of Batman vs. Superman: Dawn of Justice at the global box office. The film launched in 66 markets this weekend, finishing its first frame with $254 million overseas.

China led all international markets with a $57.3 million haul from approximately 16k screens, making it the biggest WB opener of all time in the market. The UK finished the weekend with $21.9 million, the biggest March opener of all time in the market.

The weekend's other top performers include: Mexico ($18.6M), Brazil ($12.2M), South Korea ($10.5M), Australia ($10M), Russia ($8.5M), France ($8.4M), Germany ($8.2M), Spain ($6.3M), Italy ($5.8M), and Japan ($4.4M).

Warner Bros. is reporting the following overseas records:
 
• Biggest Superhero opening weekend of all time
• All time biggest March opening
• WB's biggest opening of all-time in China
• WB's biggest IMAX opening of all time
• 2nd biggest WB int'l opening of all-time (behind HARRY POTTER AND THE DEATHLY HALLOWS PART 2)
• Biggest opening for a Ben Affleck film
• Biggest opening for a Zack Snyder film
• Biggest opening for a Henry Cavill film

Batman vs. Superman finished its first weekend with a $424.1 million global haul.

Disney crossed the $1 billion mark overseas for the year in record time on Friday, thanks largely in part to the recent success of Zootopia in the international marketplace. Zootopia welcomed $42.5million from 52 territories in its latest weekend overseas. The Disney film opened in the UK to $7.3 million (including previews). China leads all markets with a whopping $201 million, followed by Russia ($28.4M), France ($26.8M), Germany ($22.1M), and South Korea ($20.5M). Zootopia has grossed a total of $456.2 million outside of North America and $696.7 million worldwide.

Kung Fu Panda 3 grossed $21.5 million from 64 markets this weekend, including a 4th place debut in Australia of $2.3 million from 320 locations. The animated film has now grossed $292.7 million overseas and $432.1 million globally with four new markets set to open next week, including France.

The Divergent Series: Allegiant made $9.5 million from 78 markets, taking its overseas cume up to $71.8 million. The film's top markets include France ($10.2M), Brazil ($6.4M), Russia ($5.8M), UK ($5.4M), and Mexico ($4.5M). The film has grossed a total of $118.4 million worldwide with Australia coming up next on the release schedule on April 14.

The Revenant grossed $8.7m over the weekend to reach a $324.2 million overseas total.  The film continues to excel in China, where it finished the weekend with an estimated $6.7 million that raises its market cume up to $51.3 million. The Revenant has grossed $506.1 million worldwide.

Deadpool grossed $3 million from 31 markets to reach an overseas cume of $396.5 million. The superhero flick has grossed a total of $746.2 million globally.

Gods of Egypt grossed $2.3 million from 74 markets. The film has now grossed $102.4 million outside of North America. China continues to be the top global market with $34.7 million. Other leading markets overseas include Russia ($9.8M), South Korea ($6.4M), Brazil ($4.6M), and Mexico ($4.6M). A number of high profile remain on the schedule, including Belgium (March 30), France (April 6), Germany (April 21), Spain (May 20), and UK (June 17). Gods of Egypt has grossed more than $132 million worldwide.

Hail Ceasar! took $1 million from 30 territories over the weekend, including a $152k debut at 211 dates in South Korea. The Coen Brothers' latest film has grossed a total of $29.5 million overseas with four territories left on its schedule: Brazil (April 14), Mexico (April 22), Argentina (April 28), and Japan (May 14). The film has grossed $59.6 million globally.

 

'Batman v Superman' Takes Off Overseas on March 27, 2016

032316predictions.jpg

TUESDAY 3/30

Batman v Superman saw a minor 34% dip on Monday and Tuesday to reach a $308.6 million overseas total by Wednesday. The results put the film past the $500 million mark globally with a $501.9 million cume. Top markets include China ($68.9M), UK ($28.9M), Mexico ($21.6M), Brazil ($14.5M), Australia ($13M), France ($10.8M), and Germany ($10.2M). 

SUNDAY 3/27

No one else put up much of a fight against the onslaught of Batman vs. Superman: Dawn of Justice at the global box office. The film launched in 66 markets this weekend, finishing its first frame with $254 million overseas.

China led all international markets with a $57.3 million haul from approximately 16k screens, making it the biggest WB opener of all time in the market. The UK finished the weekend with $21.9 million, the biggest March opener of all time in the market.

The weekend's other top performers include: Mexico ($18.6M), Brazil ($12.2M), South Korea ($10.5M), Australia ($10M), Russia ($8.5M), France ($8.4M), Germany ($8.2M), Spain ($6.3M), Italy ($5.8M), and Japan ($4.4M).

Warner Bros. is reporting the following overseas records:
 
• Biggest Superhero opening weekend of all time
• All time biggest March opening
• WB's biggest opening of all-time in China
• WB's biggest IMAX opening of all time
• 2nd biggest WB int'l opening of all-time (behind HARRY POTTER AND THE DEATHLY HALLOWS PART 2)
• Biggest opening for a Ben Affleck film
• Biggest opening for a Zack Snyder film
• Biggest opening for a Henry Cavill film

Batman vs. Superman finished its first weekend with a $424.1 million global haul.

SATURDAY 3/26

Batman v Superman is up to $115.3 million overseas after bringing in $67.2 million over the past 24 hours thanks to the addition of 17 new markets. 
China registered WB's biggest opening day of all time in the market with a $20 million take (including sneaks). Flash numbers coming in for Saturday are suggesting a $22.6 million second-day gross, putting the film at around $43 million in its first 48 hours in the market.

UK led new openers with $9 million from 1,700 screens while India enjoyed a $2.54 million bow from 1,372 screens. Other top openers include Japan ($1.2M, 718 screens) and Taiwan ($905k). 

Mexico continued to add to its tally with a $4.3 million take, raising its total to $9.6 million in its second day of release. Other top performers for Friday include Australia ($3M, $5.6M cume), Brazil ($3M, $6.6M cume), Germany ($2.4M, $5.1M cume), South Korea ($1.7M, $3.4M cume), Russia ($1.6M, $3.6M cume), Spain ($1.2M, $4.2M cume), France ($1.2M, $3.9M cume), Hong Kong ($1.2M, $2.4M cume), and Italy ($925k, $3M cume).

FRIDAY 3/25

Batman v Superman expanded to 38 additional markets on Thursday, grossing $33.1 million from approximately 19,700 screens to take its two day total to $44 million outside of North America. 

Latin America provided strong results out of the gate, with Mexico enjoying a debut of $5.8 million from 3,800 screens and Brazil impressing with a $3.5 million bow from 1,331 (including sneaks). Other top debuts came from Germany ($2.8M, 1,015 screens including sneaks), Australia ($2.5M, 594 screens), Russia ($1.9M, 2,000 screens), South Korea ($1.7M, 1,613 screens), and the United Arab Emirates ($1.1M, 112 screens). 

Holdovers included strong second-day tallies from Spain ($1.1M, $2.9M cume), Italy ($925k, $2M cume), and France ($953k, $2.7M cume). 

THURSDAY 3/24

Batman v Superman took the top spot in all of its opening markets on Wednesdays, bringing $7 million from around 5,900 screens. Leading opening day tallies included Spain ($1.8M), France ($1.7M), and Italy ($1.1M). 

 

 

NORTH AMERICA: Weekend Estimates: 'Batman v Superman: Dawn of Justice' Eyes March Record $168M Opening Weekend; 'Zootopia' Adds $25M; 'My Big Fat Greek Wedding 2' Counter-Programs Successfully w/ $17.7 Debut on March 26, 2016

032316predictions.jpgSaturday Update: Batman v Superman: Dawn of Justice launched to an estimated $82.01 million on Friday, including Thursday night's $27.7 million debut. That gives the WB/DC film the fourth highest opening day of all-time, ahead of Jurassic World's $81.95 million and just behind Avengers: Age of Ultron's $84.4 million. Yesterday's take also included $9.015 million from IMAX theaters alone.

The aid of Good Friday crowds certainly played a role in the strength of opening day for the hugely anticipated superhero showdown, but unfortunately, word of mouth is proving to be a struggle so far following poor critical reviews. The studio reports a concerning "B" CinemaScore from audiences, while Flixster audiences have given it a 73 percent rating as of Saturday morning (comparing to 90 percent for Ultron through the same point). Still, BvS topped Furious 7's $67.4 million opening day to set a new Good Friday/Easter weekend record, and appears headed for a debut weekend around $168 million. Should that hold, it would be the second largest debut in Warner Bros. history behind Harry Potter and the Deathly Hallows Part 2 ($169.2 million) and the seventh highest overall; it would also top The Hunger Games' $152.5 million as the best March opening in history.

Opening in third place yesterday was My Big Fat Greek Wedding 2 with an estimated $7.21 million. The sequel to one of the most popular rom-coms of the 2000s is successfully counter-programming against the superhero heavyweight as it looks to earn around $17.7 million this weekend (Universal itself is projecting higher at $19.06 million). Word of mouth, at 70 percent on Flixster, seems to be on par with last year's The Best Exotic Marigold Hotel 2 (69 percent).

Meanwhile, Zootopia added $9.52 million on Good Friday, bringing its domestic take up to $226.93 million. That latest runaway smash hit from Disney Animation should score around $25 million this weekend as it continues to ride a wave of phenomenal word of mouth.

Official weekend estimates from most studios will be reported on Easter Sunday, followed by all actual results on Monday.

---

Friday Update: Warner Bros. reports this morning that Batman v Superman: Dawn of Justice landed with an excellent $27.7 million debut from Thursday's opening night beginning with 6pm shows in theaters across the country. That's an inch ahead of the $27.6 million posted on Thursday night by last year's Avengers: Age of Ultron, and also tops last year's Furious 7 ($15.8 million) for the new Easter weekend record. Notably, however, it did fall shy of The Dark Knight Rises' $30.6 million launch in July 2012 -- which didn't even open until 12am.

Projections for the weekend remain on course for around $170-175 million. Good Friday today will surge attendance among those off work and school, while Easter Sunday could also benefit the film with some families heading to cineplexes. Ultimately, though, the big question mark remains how quickly (and how much) of an impact poor reviews and questionable word of mouth will have on the film's debut.

Meanwhile, My Big Fat Greek Wedding 2 earned $1.02 million from last night's first shows. That's a solid start for the rom-com sequel as it aims to counter-program the male-heavy superhero blockbuster pic this weekend.

Weekend estimates and official Friday estimates from the studios will be reported here on Saturday morning. Stay tuned.

Twitter Futures - Slowest Week In Over A Year Sees 'Captain America: Civil War' Lead on March 25, 2016

junglebook.jpg

By Alex Edghill

Friday Afternoon Update: Captain America: Civil War (aka Captain America 3) led all upcoming films for the second time in the last three weeks with 65,000 on the week. If that seems low its because it is, the lowest leading total for weekly tweets since the week ending January 2nd of 2015 when Focus led all films with 62,401 tweets. Much of the buzz this past week was centered around Batman vs. Superman which had over 1 million tweets, giving it the second largest pre-release buzz of any film on Twitter behind The Force Returns. However, since I don't include films in their opening week for this metric it isn't included in the numbers below.

The Jungle Book jumped up to 2nd spot on the week as its marketing kicked it up a notch with its release now three weeks away. These levels of buzz for a live action family film is actually quite strong, by comparison Pan had just under 4,000 tweets the same distance before release last year. Things are looking promising for the remake at this point.

After basically having zero buzz over the past few month Bridget Jones' Baby debuted its trailer this past week which saw it peak at 18,319 tweets on Wednesday. Shows that there is yet some life in the franchise as the first trailer for My Big Fat Greek Wedding 2 had just 13,634 tweets back in November of last year.

The other big notable on the past week was Deepwater Horizon which cracked the top 10 for the first time with the help of its first trailer that nabbed 9,860 tweets on Wednesday. Seemingly somewhat of a soft debut, especially for a Mark Wahlberg headliner film but when we look back at Lone Survivor which featured the same director it had just a shade over 3,500 tweets for its first trailer. Wahlberg, as always, seems to have another hit waiting in the wings.

Twitter Top 10 Movies for the week of March 18th to March 24th

Date Movie Tweets Rank Change
5/06/16 Captain America: Civil War 65,025 1 (+1) -63.65%
4/15/16 The Jungle Book (2016) 45,340 2 (+17) 416.93%
5/27/16 X-Men: Apocalypse 42,806 3 (+2) -55.66%
7/15/16 Ghostbusters (2016) 35,965 4 (+2) -32.20%
4/01/16 God's Not Dead 2 31,541 5 (+5) 18.60%
8/05/16 Suicide Squad 29,313 6 (+2) 3.77%
9/16/16 Bridget Jones's Baby 24,960 7 (+81) 46994.34%
6/17/16 Finding Dory 19,475 8 (-1) -31.28%
9/30/16 Deepwater Horizon 17,418 9 (+55) 3149.63%
8/12/16 Sausage Party 17,063 10 (-6) -85.70%

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.


Subscribe to Articles Feed