Screenvision Expands Commitment to Alternative Content

on July 07, 2008

Screenvision has partnered with Journeyfilm to present the national premiere of the feature documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days. The movie chronicles the amazing feats of running legend Dean Karnazes and The North Face Endurance 50, in which he ran 50 marathons in 50 different states in 50 consecutive days.

Screenvision’s alternative programming division will make the documentary available to its exhibitor partners beginning July 31st for limited on-screen engagements at more than 170 theatres across the country. UltraMarathon Man: 50 Marathons • 50 States • 50 Days will be distributed through Screenvision’s hi-definition digital network, providing a high quality and cost-effective way to reach each exhibitor’s desired locations.

“We are committed to offering our exhibitor partners compelling alternative content that provides them with additional revenue streams,” said Darryl Shaffer, executive vice president, exhibitor relations for Screenvision. “UltraMarathon Man: 50 Marathons • 50 States • 50 Days is the type of documentary we feel could have widespread appeal on a national basis and we look forward to working with our partners to promote it.”

The alternative programming division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision’s presentation of the La Scala opera series and its partnership with the New York Mets for “Mets at the Movies” are examples of previous successes.

"Inspiration is a two-way street, and I've been so touched by the many people who joined me along the way during this incredible expedition," said Karnazes. "Running is often an individual sport, but it has brought us all together. I’m thrilled that this documentary is here to continue to inspire—it’s a true symbol of what people can achieve if they aspire to explore their personal limits.”

UltraMarathon Man is directed by JB Benna (The Runner) and produced by both JB and Jennifer Benna of Journeyfilm. The documentary is aligned with The North Face, the world's premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment, and footwear.


Tags: screenvision, journeyfilm

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