Regal Entertainment Group Brings Back the Regal Roller Coaster

on September 29, 2010

KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the return of a piece of theatre nostalgia. Moviegoers will once again enjoy taking a ride on the Regal Roller Coaster during the pre-show policy trailer announcements.

"It's amazing how many people remember the Regal Roller Coaster. All of us have fond memories of childhood experiences, first dates and other milestones. Many of these events are part of a trip to the movies and if you visited Regal Cinemas in the 1990's you likely remember the roller coaster," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "We're proud to bring back the Regal Roller Coaster. It's a fun way of visually expressing what moviegoers come to our theatre to experience. Films take you on an emotional and visual journey, so the roller coaster represents the start of your trip as you escape to the movies."

The Regal Roller Coaster is now playing during the pre-show announcements at Regal Entertainment Group theatres. By re-launching the roller coaster, Regal pays tribute to nostalgia while also updating the graphics so that another generation of moviegoers can enjoy it. In the industry it is known as a policy trailer because certain theatre policies are included in the message. When Regal converted to a digital pre-show program, the Regal Roller Coaster was replaced with a different look. But now patrons will once again find the Regal Roller Coaster ready for boarding to take moviegoers for a ride before every show.

See the new Regal Roller Coaster:


Tags: Regal

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