Dallas, TX, July 23, 2013 - Dallas-based theatre company, LOOK Cinemas, has announced that the second Evolution screen at its inaugural location in Dallas is now equipped with Dolby Atmos sound technology. LOOK Cinemas' Prestonwood location features two Evolution screens showcasing exceptionally large, wall to wall, floor to ceiling screens, enhanced by Dolby Atmos, the most significant development in cinema audio since surround sound. LOOK Cinemas' Evolution theatres are among the first in the world built to the specifications of the Dolby Atmos sound technology.
"The LOOK Cinemas experience is about providing the best movie presentation for our customers," said Tom Stephenson, CEO of LOOK Cinemas. "The spacing of the seats, the height of the risers, the size and formatting of the screens, the headroom built into our projection and sound systems - everything was designed to insure the finest cinema presentation available. This includes utilizing the latest technology, and best practices of the industry in every area. Dolby Atmos is an excellent example of a great technology that is forward-looking, and offers a major performance advantage."
The new dining and entertainment complex is the first project of LOOK Cinemas, LLC. LOOK founders Tom Stephenson, a notable theater industry veteran, and Brian Mason, a Dallas-based entrepreneur, have partnered with well-known restaurant entrepreneur Joseph Palladino for the inaugural project. The Evolution experience is one of four movie experiences at LOOK Cinemas, offered alongside popular restaurants, Nick & Sam's Grill and Coal Vines Pizza and Wine Bar (opening late summer).
"With Dolby Atmos, filmmakers can place and move sounds anywhere in the movie theatre, even overhead, for added realism and impact," said Tim Schafbuch, Director of Cinema Sales for Dolby. "Moviegoers love it because they feel as if they are right in the middle of the movie action. Filmmakers love it because they can do things with sound they've never been able to do before. Dolby Atmos really is the evolution of sound, and we are thrilled that LOOK Cinemas has decided to install the technology in both of their Evolution screens."
Audiences and film studios, alike, have warmly received the technology. After a successful summer season of Atmos releases (Iron Man 3, Star Trek into Darkness, Man of Steel, Monsters University, The Heat, Pacific Rim and Turbo), Fox's The Wolverine is the next highly anticipated release. Coming soon are Percy Jackson: Sea of Monsters (August 7), Elysium (August 9) and Gravity (October 4).
About LOOK Cinemas
Dallas-based LOOK Cinemas (www.lookcinemas.com) offers state-of-the-art theatres, acclaimed restaurants and enhanced concessions, and options for both families and adults, all with the convenience of valet parking, in-theatre dining, and reserved seating in a spacious and luxurious environment. LOOK & Dine in our upscale dine-in theatres with service from Nick & Sam's Grill; savor handcrafted cocktails and lighter fare with your movie in The Lofts; enjoy a classic film going experience in our General Admission screens with all your favorite movie concessions; and for the ultimate film experience, Evolution features our largest screens with enhanced projection and Dolby Atmos sound, and ultra-comfortable stadium seating that puts you in the center of the action on screen.
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About Dolby Atmos
Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 200 Dolby Atmos screens have been installed or committed to in 27 countries with over 85 exhibitor partners. More than 60 films from nine different countries -- representing a broad range of genres, from action thrillers and animated features, to comedy and horror -- have been or are scheduled to be released with Dolby Amos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.