A look at upcoming films and their Twitter performance over the past week

Twitter Futures - 'Zootopia' Set To Beak Out

on February 26, 2016
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By Alex Edghill

Friday Afternoon Update: Zootopia had a very strong week in terms of buzz on Twitter, resulting in 164,340 tweets and over 20,000 each and every day. This type of buzz for animated family films in the past has generally only been reserved for big blockbusters (namely Toy Story and Despicable Me) so the fact that it is up in the stratosphere here tells me two things, first that it is going to run away with the box office next weekend, and that it is doing a great job of appealing to a wider audience which is needed for it to flourish.

The rest of the top ten contains mostly usual suspects, the comic book sequel trio that is X-Men: Apocalypse, Captain America: Civil War, Batman vs. Superman: Dawn Of Justice ended up within 10% of each other for the week while newcomer franchise hopeful Suicide Squad rounded out the top 5 though it was less than half of fourth place Dawn Of Justice.

The rest of the top 10 were filled mostly with waning films, the most notable of which was The Divergent Series: Allegiant which had 23,520 tweets over the week. This was down markedly from the 220,571 tweets the last installment in the franchise managed to rake in over the same week before its release.

Pete's Dragon debuted its first trailer on the week which was enough for it to sneak into the 10th spot with just over 10,000 tweets. 3,000+ tweets for a family friendly animated film is a respectable total but when held up alongside Zootopia it clearly shows just how much outside of its target core demographic Zootopia is managing to reach.  By comparison, the first Zootopia teaser poster managed just over 5,000 tweets while its second trailer (we weren't tracking it when the first trailer was released with Inside Out last Summer) nabbed 15,172.

Twitter Top 10 Movies for the week of February 19th to February 25th

Date Movie Tweets Rank Change
3/04/16 Zootopia 164,340 1 (-) 74.73%
5/27/16 X-Men: Apocalypse 88,611 2 (-) 7.74%
5/06/16 Captain America: Civil War 81,781 3 (+3) 60.84%
3/25/16 Batman v Superman: Dawn of Justice 80,035 4 (-1) 1.24%
8/05/16 Suicide Squad 30,902 5 (+2) -25.22%
4/01/16 God's Not Dead 2 29,175 6 (+2) -20.48%
3/18/16 The Divergent Series: Allegiant 23,520 7 (-2) -55.33%
7/15/16 Ghostbusters (2016) 20,367 8 (-4) -66.15%
6/03/16 Me Before You 14,999 9 (-) -33.21%
8/12/16 Pete's Dragon (2016) 10,378 10 (+52) 1661.97%

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Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends
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