A look at upcoming films and their Facebook performance over the past week

Facebook Watch - 'My Big Fat Greek Wedding 2' Leads The Charge

on February 29, 2016


By Alex Edghill

Monday Morning Update: My Big Fat Greek Wedding 2 rose to the top place amongst weekly like gains with 105,208 new likes over the last seven days. That represented a 20% rise in total likes over the last week alone and over 100% gain over the past month. It is clearly gaining some traction on Facebook coinciding with its expanding marketing effort.

Faith-based film Miracle From Heaven also had a very strong return over the last week, seeing an 83,536 jump in likes, or a 44.7% gain (the biggest in the top 10). In recent years this genre has seen renewed popularity and it is looking to cash in on that shift this March. By comparison, Heaven Is For Real had just over 520,000 total likes this same distance before release.

The Divergent Series: Allegiant rounded out the top 3 with a 71,691 jump in likes. While the film has struggled on Twitter greatly its Facebook returns have been much more robust and offer hope that it will be able to at least get close to matching the opening of the previous installment. By comparison, The Hunger Games: Catching Fire had just over 11.3 million total likes at this same point before release.

Facebook Top 10 Movies by Like Increase for the last week Ending Sunday February 28th

Rank Release Movie Likes Change % Change
1 03/25/16 My Big Fat Greek Wedding 2 621,888 105,208 20.36%
2 03/16/16 Miracles from Heaven 270,423 83,536 44.70%
3 03/18/16 The Divergent Series: Allegiant 5,614,576 71,691 1.29%
4 03/04/16 Zootopia 310,463 44,771 16.85%
5 08/05/16 Suicide Squad 1,751,124 31,355 1.82%
6 06/17/16 Finding Dory 1,776,381 25,318 1.45%
7 03/11/16 The Young Messiah 159,954 17,414 12.22%
8 03/11/16 10 Cloverfield Lane 156,472 16,267 11.60%
9 03/04/16 London Has Fallen 538,636 13,543 2.58%
10 04/22/16 The Huntsman: Winter's War 4,431,206 13,307 0.30%

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Tags: social-media-trends

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