POPULARITY OF PALACE CINEMA IN SUN PRAIRIE HAS MARCUS THEATRES® EXPLORING EXPANSION

on March 08, 2016
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Within 10 Months of Its Grand Opening, Palace Cinema is Among the Top 200 Theatres in the Country

Milwaukee, March 9, 2016... Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), announced today that the company will submit plans to add two screens to the Palace Cinema in Sun Prairie. These additions, plus renovation of two existing screens, are in response to customer feedback and demand.

"Since opening on April 30, 2015, the Palace Cinema has proven itself as a destination within the community," said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. "To ensure we have enough showtimes for our guests, we are already exploring expansion at this popular theatre. Going from 12 to 14 screens will help. In addition, two of our current Big Screen Bistro℠ auditoriums, which include in-theatre dining, would add the features of our SuperScreen DLX℠ concept, combining food and beverage with the ideal moviegoing experience."

With approval from municipal authorities, Marcus Theatres will break ground in April for the two screen addition at Palace Cinema, adding nearly 250 total seats by early fall. Renovations to the existing two auditoriums are planned to follow a similar timeline.

Adding SuperScreen DLX features to two of the existing Big Screen Bistro auditoriums means guests can enjoy movies on oversized screens with Dolby® Atmos® multidimensional sound, which provides a lifelike, virtual soundscape with speakers in the front, back, sides and ceiling of the auditoriums. DreamLounger℠ recliner seating will remain to provide moviegoers with maximum comfort that feels like home and double the legroom between the rows. Plus, as a Big Screen Bistro auditorium, a complete menu with full-service wait staff is available.


The Marcus Palace Cinema will continue to provide guests a complete night out with our popular amenities, including DreamLounger seating throughout the theatre; two UltraScreen DLX® auditoriums; Big Screen Bistro in-theatre dining; Zaffiro's® Express, featuring THINCREDIBLE® handmade thin-crust pizza; and a Take Five Lounge®, an in-lobby cocktail lounge with an outdoor patio and fire pit.

 

Tags: Marcus Theatres
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