Their official press release:
LOS ANGELES - March 17, 2016 - "Allegiant," the third film in Shailene Woodley's "The Divergent Series," and Disney's "Zootopia," are neck and neck at the top of Fandango's Fanticipation movie buzz indicator.
"Allegiant" is outselling last year's young adult thriller, "The Maze Runner: Scorch Trials," at the same point in the sales cycle and scoring a bold 84 out of 100 Fanticipation points, while "Zootopia" is holding strong in its third week with a beastly 83 points
"Fans of the ‘Divergent' series are coming out in full force for the third installment in the franchise, ‘Allegiant,'" says Fandango Chief Correspondent Dave Karger. "Meanwhile, ‘Zootopia' will continue its strong run in its third weekend."
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 49 million unique visitors per month.*
*According to comScore.