An official press release from Fandango updates on Batman v Superman: Dawn of Justice's pre-sales heading into what looks like a big weekend at the box office:
LOS ANGELES - March 23, 2016 - "Batman v Superman: Dawn of Justice" is rising to the top of Fandango's Fanticipation movie buzz indicator, scoring an almighty 98 out of 100 points. Zack Snyder's new movie is in a league of its own, topping presales for all superhero movies at the same point in the Fandango sales cycle, beating previous record-holders, "The Dark Knight Rises" and "Avengers: Age of Ultron."
The film currently represents more than 90% of this weekend's ticket sales on Fandango.
According to a survey of "Batman v Superman" moviegoers on Fandango:
88% are looking forward to seeing Wonder Woman on the big screen;
82% have seen "Man of Steel" on the big screen;
66% are fans of director Zack Snyder;
61% are already planning to see the movie more than once;
60% are looking forward to seeing Jesse Eisenberg as Lex Luthor;
· 59% are rooting for Batman; 41% are rooting for Superman.
"Off-the-charts fan excitement for the mashup of the two iconic superheroes has resulted in huge advance sales for ‘Batman V. Superman: Dawn of Justice,'" says Fandango Chief Correspondent Dave Karger. "All signs are pointing to a massive opening. Meanwhile, lasting affection for Nia Vardalos' quirky big-screen family will lead to a festive debut for ‘My Big Fat Greek Wedding 2.'"
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 49 million unique visitors per month.*
*According to comScore.