030216predictions.jpgDisney reports today that Zootopia easily remained in first place on Wednesday with a $3.725 million take. That lifts the animated smash hit's domestic cume up to $88.7 million through just six days of release, putting it 20 percent ahead of where Big Hero 6 stood at the same point in its cycle. A repeat performance in first place is expected this weekend for the Disney Animation flick.

London Has Fallen grabbed second place again with $1.415 million yesterday, bringing its six-day U.S. haul up to $26.84 million. The action sequel is currently trending 30 percent behind its 2013 predecessor, Olympus Has Fallen.

Deadpool claimed third place again on Wednesday with another $1.33 million added to the bank. That gives the Merc with a Mouth a domestic total of $315.9 million through 27 days of release -- 23 percent ahead of where Guardians of the Galaxy stood at the comparable point.

Meanwhile, Whiskey Tango Foxtrot added $0.585 million in fourth place yesterday for an underwhelming six-day take of $9.4 million since its debut. Gods of Egypt filled out the top five with $0.41 million on Wednesday -- down 50 percent from last week -- and a 13-day cume of $24.45 million.

 

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By Daniel Garris

Disney's Zootopia grossed $5.37 million on Tuesday to lead the daily box office for a fifth consecutive day. The critically acclaimed 3D computer animated film from Walt Disney Animation Studios was up a solid 18 percent over Monday's performance. Zootopia has grossed a very strong $84.98 million in five days of release. That places the film 12 percent ahead of the $75.68 million five-day start of 2014's The LEGO Movie and 18 percent ahead of the $71.88 million five-day take of 2014's Big Hero 6. Zootopia is expected to remain comfortably in first place over the upcoming weekend.

London Has Fallen held steady in second place with $2.13 million. The action thriller sequel from Focus and Gramercy was up a healthy 29 percent over Monday. London Has Fallen has grossed $25.42 million in five days. That is in line with pre-release expectations, but is also 30 percent below the $36.20 million five-day start of 2013's Olympus Has Fallen (which increased 11 percent on its first Tuesday to gross $3.07 million).

Fox's Deadpool took in $1.67 million to remain in third place. The Ryan Reynolds led blockbuster antihero film was up 17 percent over Sunday and down a solid 41 percent from last Tuesday. Deadpool has totaled a massive $314.58 million in 26 days. The film is running an extremely impressive 51 percent ahead of the $208.53 million 26-day take of 2014's X-Men: Days of Future Past.

Paramount's Whiskey Tango Foxtrot continued to claim fourth with $0.808 million. The R-rated comedy starring Tina Fey was up a strong 43.5 percent. However, in the bigger picture Whiskey Tango Foxtrot continues to run below expectations with a five-day start of $8.81 million. The film is running 35 percent behind the $13.63 million five-day start of 2014's This is Where I Leave You (which was up 40 percent on its first Tuesday to gross $0.864 million).

Gods of Egypt rounded out the day's top five with $0.565 million. Lionsgate's expensive action fantasy film was up 31 percent over Monday and down a sharp 56 percent from last Tuesday. Gods of Egypt has grossed just $24.04 million in twelve days, which is especially disappointing with both the film's price tag and the action fantasy genre in mind.

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By Daniel Garris

Disney's Zootopia took in $4.54 million on Monday to lead the daily box office for a fourth consecutive day. The critically acclaimed 3D computer animated film from Walt Disney Animation Studios fell 81 percent from Sunday. Zootopia has grossed a very strong $79.61 million through four days of release. That places the film 10 percent ahead of the $72.54 million four-day start of 2014's The LEGO Movie and an impressive 30 percent ahead of the $61.38 million four-day take of 2014's Big Hero 6. Given its strong early word of mouth and the relative lack of competition for family audiences it will continue to face throughout March, Zootopia is likely to hold up very well going forward.

London Has Fallen claimed second place with $1.65 million. The action thriller sequel from Focus and Gramercy declined 70 percent from Sunday's performance. London Has Fallen has grossed $23.29 million in four days. That is in line with pre-release expectations, but is also 30 percent below the $33.14 million four-day start of 2013's Olympus Has Fallen (which fell 65 percent on its first Monday to gross $2.76 million).

Fox's Deadpool followed closely behind in third place with $1.43 million. The Ryan Reynolds led blockbuster antihero film was down 70 percent from Sunday and down a solid 39 percent from last Monday. Deadpool has totaled a massive $312.91 million in 25 days. The film is running an extremely impressive 51 percent ahead of the $207.29 million 25-day take of 2014's X-Men: Days of Future Past.

Paramount's Whiskey Tango Foxtrot finished in fourth with $0.563 million. The R-rated comedy starring Tina Fey declined 69 percent from Sunday. Whiskey Tango Foxtrot has grossed $8.01 million in four days, which is a bit below expectations. The film is running 35.5 percent behind the $12.42 million four-day start of 2014's This is Where I Leave You (which fell 69 percent on its first Monday to gross $0.864 million).

Gods of Egypt rounded out Monday's top five with $0.432 million. Lionsgate's expensive action fantasy film was down 73 percent from Sunday and down a sharp 55 percent from last Monday. Gods of Egypt has grossed just $23.48 million in eleven days, which is especially disappointing with both the film's price tag and the action fantasy genre in mind.

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PRESS RELEASE

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Within 10 Months of Its Grand Opening, Palace Cinema is Among the Top 200 Theatres in the Country

Milwaukee, March 9, 2016... Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), announced today that the company will submit plans to add two screens to the Palace Cinema in Sun Prairie. These additions, plus renovation of two existing screens, are in response to customer feedback and demand.

"Since opening on April 30, 2015, the Palace Cinema has proven itself as a destination within the community," said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. "To ensure we have enough showtimes for our guests, we are already exploring expansion at this popular theatre. Going from 12 to 14 screens will help. In addition, two of our current Big Screen Bistro℠ auditoriums, which include in-theatre dining, would add the features of our SuperScreen DLX℠ concept, combining food and beverage with the ideal moviegoing experience."

With approval from municipal authorities, Marcus Theatres will break ground in April for the two screen addition at Palace Cinema, adding nearly 250 total seats by early fall. Renovations to the existing two auditoriums are planned to follow a similar timeline.

Adding SuperScreen DLX features to two of the existing Big Screen Bistro auditoriums means guests can enjoy movies on oversized screens with Dolby® Atmos® multidimensional sound, which provides a lifelike, virtual soundscape with speakers in the front, back, sides and ceiling of the auditoriums. DreamLounger℠ recliner seating will remain to provide moviegoers with maximum comfort that feels like home and double the legroom between the rows. Plus, as a Big Screen Bistro auditorium, a complete menu with full-service wait staff is available.


The Marcus Palace Cinema will continue to provide guests a complete night out with our popular amenities, including DreamLounger seating throughout the theatre; two UltraScreen DLX® auditoriums; Big Screen Bistro in-theatre dining; Zaffiro's® Express, featuring THINCREDIBLE® handmade thin-crust pizza; and a Take Five Lounge®, an in-lobby cocktail lounge with an outdoor patio and fire pit.

 

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Amazon to create on-screen content with NCM in new in-theater marketing relationship

CENTENNIAL, Colo.--(BUSINESS WIRE)-- Amazon is bringing its entertainment content to the big screen in a new in-theater marketing relationship with National CineMedia (NCM), America's Movie Network. The new multi-year relationship will bring original content from Amazon Prime Video's award-winning programming to the big screen.

Amazon's debut long-form content pieces for NCM's FirstLook pre-show featured a look at the new season of the celebrated Roman Coppola and Jason Schwartzman comedy Mozart in the Jungle, winner of two 2016 Golden Globe awards for Best Television Series - Comedy or Musical and Best Performance by an Actor in a Television Series - Comedy or Musical: Gael Garcia Bernal.

In March, Amazon will give moviegoers a behind-the-scenes look at season two of its hit drama Bosch, based on Michael Connelly's best-selling novels and starring Titus Weaver as LAPD homicide detective Harry Bosch. Also highlighted will be the Annecy, Annie and multi-Emmy award-winning Tumble Leaf, a whimsical series aimed at preschoolers from Bix Pix Entertainment.

"Moviegoers are the most engaged and enthusiastic audiences out there, so of course the perfect place for Amazon to reach new fans is at the movie theater," said Cliff Marks, President of Sales and Marketing for NCM. "Movie and TV marketing have always had a great symbiotic relationship, and now with the many new ways to enjoy entertainment programming through Amazon, it's the logical next step in the evolution of media to expand that relationship to include streaming video as well."

"We are excited to be working with NCM," said Mike Benson, Head of Marketing for Amazon Studios. "Their movie-going audience appreciates innovative, premium entertainment and we are anxious to expose our award-winning Amazon Original television programming to these influential viewers."

NCM's FirstLook pre-show program showcases entertainment content from ABC Networks, A+E Television Networks, Amazon, Disney, Fandango, Nintendo, Microsoft, NBC, Turner Broadcasting System, and more, along with national, regional and local advertising. As the number one weekend network in the country, NCM's average unduplicated weekly audience represents a Nielsen rating of 7.0 in adults 18 to 49, making FirstLook one of the top 10 primetime shows in the U.S. every week.

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