Hollywood, CA - Terry Curtin, a marketing executive whose contributions have been an integral part of some of the motion picture industry’s most successful marketing campaigns, is joining the Cimarron Group as its new President of Theatrical Marketing, the company announced yesterday.
“Terry is an incredible talent, whose knowledge, imagination, and creativity are much admired across the industry,” says Robert Farina, founder of Cimarron Group. “Her record speaks for itself, with dozens of successful campaigns for major studios under her belt. Her world-class understanding of integrated marketing solutions for motion pictures makes her a perfect fit here at Cimarron and our clients will reap the benefits. We are incredibly excited to bring her aboard.”
With over 25 years in the movie business, Curtin has accrued a diverse portfolio, particularly in the area of entertainment marketing on the agency and studio side, including roles in the successful marketing departments for Universal, Disney, and 20th Century Fox. In 2002, she was named President of Marketing and Distribution for Revolution Studios, overseeing marketing campaigns for such critical and box office successes as Punch-Drunk Love, Maid in Manhattan and Anger Management. During her time at Revolution, she was named #36 on Hollywood Reporter’s Power 100 List of most powerful female executives. In 2004, she moved to Intralink Film Graphic Design where, as CEO/Creative Director, she contributed to such well respected creative campaigns as American Gangster, The DaVinci Code and Iron man, as well as campaigns for such critical acclaimed films as The Namesake, Young at Heart and The Kite Runner.
“I was initially attracted to The Cimarron Group because it well respected among its peers and has broad global capabilities across every conceivable marketing avenue, “ says Curtin, who will be working closely with Farina in planning the company’s future expansion and growth, “but what really sold me was meeting the talented group of people here and seeing their love for what they do. Their energy is infectious and shows in the high quality of work that comes out of Cimarron.”
The move coincides with a number of other promotions within the company, reflecting Cimarron’s continuing growth throughout the global marketplace. In February, Cimarron founded The Traffic Agency, an independent ad agency led by industry veteran John Powers, and the new firm has quickly won major accounts with Mitsubishi and Toyota Financial Services. Cimarron has also made major strides in international clients, acquiring clients most recently in Las Vegas and Singapore.
Among recent promotions, George Anderson has been named President of Home Entertainment. Now in his 10th year with the company, Anderson oversees over fifty employees in diversifying the home entertainment division. His work, including all aspects of the Star Wars worldwide marketing campaign, has earned him numerous Key Art Award nominations in the past, including a win for Best Packaging in 2004. In addition, four year Cimarron veteran Geoff Calnan has been promoted to Senior Vice President of Domestic Theatrical AV. Calnan is a well respected veteran of both film and television advertising and will work closely with Terry Curtin to expand the theatrical AV department while also working directly with Cimarron CEO Bob Farina to establish a foothold for the company in Singapore, Dubai, and emerging international markets. And Onna Frye, after 13 years with the company, has been named the Senior Vice President of Production Finance. She will oversee the billing department, which handles finances for the entire company.