Straw Man, Tin Man, Lion, the Munchkins and the assorted costumes used by the principal characters are, of course, a natural for street ballyhoo. Tie-ups with music stores on the well-known "Oz" music, likewise, are a cinch. The pressbook suggests a coloring or caricature contest based on the characters and an elaborate plan for cooperative advertising. Animated character heads, soap sculpture, giant book display in lobbies, cardboard tire covers -- these and a very wide variety of ideas are encompassed within the covers of the extensive campaign book prepared for the film. Exhibitors, by all means, should consult it.
The wonder show of shows... The greatest magic film ever made... As great as "Snow White" and with a cast of living actors. MGM 101 mins.