CineLife App and New York Film Critics Series Work Together To Promote Prestigious Films and Live, In-Theatre Events
March 29, 2016
New York, NY, March 29, 2016 - CineLife, a Spotlight Cinema Networks app, has partnered with the New York Film Critics Series (NYFCS®) to promote soon-to-be-released films and live, in-theatre events featuring celebrity interviews at the nation's leading independent cinemas.
Under the terms of the agreement, the NYFCS receives a branded space in CineLife, Spotlight Cinema Networks' mobile app, which features the organization's content. In return, the CineLife logo is featured on the NYFCS's website and e-newsblast. Additionally, on March 17 Spotlight Cinema Networks began running a 20-second spot promoting its CineLife app service in over 55 theatres participating in the New York Film Critics Series.
Now in its 20th year, the NYFCS features advance screening of prestigious films followed by live interviews with Hollywood's elite conducted by Rolling Stone and ABC Popcorn film critic Peter Travers. The next screening on April 27th will feature "Papa: Hemingway in Cuba," starring Giovanni Ribisi, Adrian Sparks, and Joley Richardson. Recent NYFCS highlights include: "The Confirmation," starring Clive Owen; and "The Water Diviner," directed by and starring Russell Crowe. The NYFCS is HD Simulcast to 55 select major markets.
Spotlight Cinema Network's CineLife app is a free service showcasing independent theatres and film for cinema enthusiasts. While other ticketing apps have focused on mainstream exhibitor chains, CineLife is the first app serving the art house and independent market. CineLife features an extensive list of all current art house and indie films in theatrical distribution, show times, ticketing links, special events, cast and plot summaries, reviews, and information about upcoming releases.
"The CineLife mobile app is a great environment for lovers of cinema to discover independent film as well as the many art house theatres that screen them," said Mark Ehrenkranz, NYFCS Producer. "These theatres nurture a deeper understanding of film culture and keep the tradition of the film-going experience very much alive. CineLife helps give these theatres a voice on mobile."
Jerry Rakfeldt, CEO of Spotlight Cinema Networks said, "The New York Film Critics Series speaks to a very similar audience as we do. We're both successfully reaching cinema audiences who are highly engaged, affluent and educated. This partnership is an organic fit and we look forward to introducing CineLife users nationwide to the Series."
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