Barco delivers the future of cinema today, showcasing its CinemaBarco solutions at CinemaCon 2016

April 05, 2016

PRESS RELEASE

Sacramento, Ca. USA - 5 April 2016 - Barco, the global leader in digital cinema, returns to CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas, Nevada, to showcase the next step in its full line of groundbreaking cinema technologies, designed to engage audiences while delivering a higher level of operational efficiency for exhibitors.
At CinemaCon, attendees will be enthralled by CinemaBarco, Barco's complete collection of cinema technology solutions. CinemaBarco is comprised of four key technologies: Barco Laser Projection, Barco Escape, AuroMax® and Barco Lobby Experience. Each of them has innovative attributes that offer a complete immersive and unique moviegoing experience before, during and after the show.

Barco Flagship Laser Projection delivers the pinnacle of image quality
The Barco Flagship Laser projector is a product resulting from many years of technology leadership and continuous research & development. It offers unprecedented image quality, providing a differentiated, cost-effective solution for Premium Large Format (PLF) and large auditoriums, while reducing complexity and operating costs for exhibitors.

Recent independent and exhibitor surveys indicate that moviegoers give the highest image quality scores to Flagship Laser-illuminated screens. They also state that this premium experience would entice them to visit the cinema more frequently and that patrons are willing to pay a higher ticket price for the laser-projected movie, resulting in significantly higher revenues for exhibitors. These top-line indicators, combined with operational efficiencies and cost savings (from the elimination of lamp swaps), create a very solid business case for Barco's Flagship Laser.

Barco Laser Phosphor offers the perfect blend of cost efficiency and excellent image quality
Now, movie exhibitors can benefit from laser projection in every auditorium across their entire circuit, thanks to the introduction of Barco's new economical line of Laser Phosphor cinema projectors. At CineAsia 2015, Barco introduced the DP2K-15CLP and the DP2K-20CLP, the first of a much broader wave of Barco Laser Phosphor projectors. The DP2K-20CLP, an 18,000-lumen laser phosphor projector for cinema, is an industry first, featuring three times the brightness of any other laser phosphor projector and lower operating costs than Xenon projectors.

Barco's laser phosphor projectors provide considerable cost savings and ease of use due to the elimination of costly projector lamps. An innovative cooling system enables long projector lifetime beyond 30,000 hours. Compared to lamp-based projectors, their optical efficiency is also significantly higher, decreasing electricity costs up to 50 percent.

A unique laser phosphor retrofit module allows exhibitors who already own a Barco cinema projector to easily replace the lamp house with a laser phosphor module.

Barco Escape - the ultimate, immersive cinema experience
Barco Escape is literally changing the way audiences watch movies, adding a fresh, exciting dynamic that redefines the cinema experience, making it truly immersive. An integral component of CinemaBarco, Barco Escape is helping establish the cinema as a unique entertainment destination, delivering fresh content in a compelling way that makes going to the movies, once again, a spectacular social event. This multi-screen, panoramic movie format treats audiences to an extraordinary time at the movies, enveloping them in the action, whether in a feature film, adrenaline-fueled alternative content, or bold branding campaign messages.

Barco Lobby Experience - captivating moviegoers from the moment they step through the doors
The Barco Lobby Experience is an innovative digital display system that envelops the moviegoer by transforming the ordinary cinema lobby into an immersive storytelling environment. Animated box office, concessions and menu boards, animated movie posters, and dynamic, custom multi-screen movie trailer presentations that span every screen, combine to create an engaging, revenue-generating entertainment center that brings the entire cinema to life.

AuroMax® - providing the perfect complement to a premium visual movie experience
This revolutionary sound rendering technology, powered by Barco Audio Technologies (formerly IOSONO) and Auro Technologies, combines the best characteristics of object-based technology with the Auro 11.1 by Barco immersive sound format. The result: the most natural, acoustically perfect representation of standardized immersive sound - at up to half the cost of a typical object based sound system.

Visit the CinemaBarco Showcase!
Monday, April 11 - Thursday, April 14

CinemaCon attendees can immerse themselves in all of these innovative sight and sound theater solutions by visiting the CinemaBarco showcase located at the Milano and Neopolitan Ballrooms and at the Barco Booth #2313A:
• Barco Lobby Experience - Hallway between Milano and Neopolitan ballrooms
• Barco Escape & Auro 11.1: dual-power sensation for immersive entertainment - Milano 5 & 6
• Flagship Laser (RGB) projection & AuroMax® - Neopolitan 1 & 2
• Laser phosphor projection - Neopolitan 3

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