Weekend Predictions: 'Jonas Brothers: The 3D Concert Experience'

Featured Stories - on February 25, 2009 by Phil Contrino

Jonas Brothers: The 3D Concert Experience is on track to give Disney another box office hit.

A rush of teenage girls will be descending upon movie theatres this weekend as Disney's latest homegrown phenomenon, Jonas Brothers: The 3D Concert Experience, lands at around 1,175 locations. While the final location count won't be released until Thursday afternoon, it's a safe bet that the 3D concert flick will easily land in first place during its debut frame.


JB3D will try to tap into the same teen and pre-teen demographics that turned High School Musical 3: Senior Year and Hannah Montana/Miley Cryrus: The Best of Both Worlds Concert Tour into sizable theatrical hits. HSM3 fell just shy of the $100 million mark domestically after opening with an incredibly healthy $42 million from 3,623 locations this past October. Meanwhile, Hannah Montana, which was billed as a limited engagement before ultimately hanging around in theatres for 15 weeks, opened at 683 locations and debuted with a staggering $31.1 million in January 2008.

According to industry figures, several hundred screenings of JB3D have already sold out thanks in no small part to advance sales online. The film has accounted for around 65% of sales this week as of Wednesday at 4 p.m. PT on Fandango, and more than 50% of this week's sales as of Wednesday at 4 p.m. PT on MovieTickets.com.

Expect JB3D to land somewhere in between Hannah Montana and HSM3 as far as its opening weekend goes, which means that it could gross as much as $39 million.


The only other wide release opening this weekend is Street Fighter: The Legend of Chun-Li, which will be landing at slightly more than 1,000 screens. 20th Century Fox has given the film an extremely mediocre marketing blitz, and its cast boasts no box office draws. The fact that Chun-Li is based on a popular video game series could help it slightly, but that won't make up for a lack of general awareness. The action flick may be able to grab as much as $4 million this weekend before it makes a quick exit from theatres

Among holdovers, last weekend's box office champ, Tyler Perry's Madea Goes to Jail, will probably lose about 55% of its audience. Perry's films usually double their opening weekend haul by the end of their theatrical run. Expect the comedy to gross around $17.5 million this weekend.

After winning the Oscar for Best Picture, Slumdog Millionaire will expand from 2,244 locations to more than 2,500 this weekend. The Fox Searchlight release could add as much as $10 million to its $101 million domestic haul.

Additional reporting by Daniel Garris.

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