Weekend Forecast: '300: Rise of an Empire' & 'Mr. Peabody & Sherman'
Featured Stories - on March 05, 2014 by BoxOffice Staff
300: Rise of an Empire and Mr. Peabody & Sherman open this weekend as March kicks off.
300: Rise of an Empire
PROS:
- The original film was a breakout blockbuster, earning more than $71 million on opening weekend and $210 million domestically.
- The franchise's Facebook page has amassed an impressive 11.4 million fans.
- Adding 3D to the mix could help boost box office grosses.
CONS:
- Without star Gerard Butler or the iconic marketing campaign of the original, will general audiences be interested?
- Initial fan reaction to the idea of a 300 sequel has never been overwhelmingly positive.
- Online tracking signs are mixed with Twitter activity lagging relative to most fanboy-friendly movies.
Mr. Peabody & Sherman
PROS:
- The DreamWorks brand name still carries some significant weight with families.
- Animated films have generally been reaching or exceeding expectations for the past year. Will the trend continue?
- Those that have seen The LEGO Movie and Frozen multiple times now could be ready for a new offering.
CONS:
- Online tracking signs have been mixed.
- The success of recent animated films is also a reason supporting the possibility of low demand on opening weekend.
- Although parents may be familiar with the property's "Rocky and Bullwinkle" origins, kids of today likely aren't.
Check out our complete weekend forecast in the table below.
| Title | Release Date | Distributor | Opening Weekend | Domestic Total through Sunday, March 9 |
|---|---|---|---|---|
| 300: Rise of an Empire | Mar 7, 2014 | Warner Bros. |
$33,000,000 | $33,000,000 |
| Mr. Peabody & Sherman | Mar 7, 2014 | Fox / DreamWorks Animation |
$28,000,000 | $28,000,000 |
| Non-Stop (2014) | Feb 28, 2014 | Universal |
$16,000,000 | $53,300,000 |
| The LEGO Movie | Feb 7, 2014 | Warner Bros. |
$13,500,000 | $227,900,000 |
| Son of God | Feb 28, 2014 | Fox |
$13,000,000 | $44,500,000 |
| Frozen (2013) | Nov 22, 2013 | Disney |
$3,100,000 | $393,300,000 |
| The Monuments Men | Feb 7, 2014 | Sony / Columbia |
$3,000,000 | $70,400,000 |
| 12 Years a Slave | Oct 18, 2013 | Fox Searchlight |
$2,900,000 | $53,900,000 |
| 3 Days to Kill | Feb 21, 2014 | Relativity Media |
$2,300,000 | $24,700,000 |
| RoboCop (2014) | Feb 12, 2014 | Sony / Columbia |
$2,200,000 | $55,000,000 |
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
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