Weekend Forecast: 'Divergent' & 'Muppets Most Wanted'

Featured Stories - on March 19, 2014 by BoxOffice Staff

longrange12414.pngTwo new films go into wide release this weekend: Divergent and Muppets Most Wanted.

Divergent

PROS:

- The adaptation's book sales have been stronger than most young adult book-to-film conversions.
- Following the success of Harry Potter, Twilight, and The Hunger Games, teen audiences are looking for this kind of movie right now.
- Pre-sales have been consistently strong for the past few weeks.
- Online tracking has been strong across Twitter and Facebook.

CONS:

- Although popular, the Divergent series isn't considered as widely appealing as The Hunger Games. Adult audiences may not go in for this one.
- Aside from Potter, Twilight, and Hunger, most young adult adaptations have failed to generate much traction at the box office.
- Flixster activity has left something to be desired. 

Muppets Most Wanted

PROS:

- The cast of well-known names and faces could again aid this sequel's nostalgic appeal to older audiences.
- Flixster and Facebook activity have been respectable.
- Online ticketing sites report strong pre-sales for the sequel. 

CONS:

- 2011's revival of The Muppets was a hit, but fell short of many expectations and didn't have a particularly leggy run for a family movie playing during the holidays.
- The recent breakout status of The LEGO Movie and Mr. Peabody & Sherman's current word of mouth could hinder demand for yet another kid-centric flick.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, March 23
Divergent Mar 21, 2014 Lionsgate / Summit
$66,000,000 $66,000,000
Muppets Most Wanted Mar 21, 2014 Disney
$25,000,000 $25,000,000
Mr. Peabody & Sherman Mar 7, 2014 Fox / DreamWorks Animation
$12,700,000 $82,300,000
300: Rise of an Empire Mar 7, 2014 Warner Bros.
$9,700,000 $94,900,000
Need For Speed Mar 14, 2014 Disney / DreamWorks
$7,800,000 $30,600,000
Non-Stop (2014) Feb 28, 2014 Universal
$6,500,000 $78,900,000
The Grand Budapest Hotel Mar 7, 2014 Fox Searchlight
$6,000,000 $12,100,000
God's Not Dead Mar 21, 2014 Freestyle / Pure Flix
$4,800,000 $4,800,000
The LEGO Movie Feb 7, 2014 Warner Bros.
$4,700,000 $244,000,000
Tyler Perry’s The Single Moms Club Mar 14, 2014 Lionsgate
$3,300,000 $13,100,000
Son of God Feb 28, 2014 Fox
$3,000,000 $55,900,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Divergent, Muppets Most Wanted

2 Comments

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