Weekend Estimates: 'The Boss' ($23.48M) & 'Batman v Superman' ($23.44M) in Tight Race for First Place; 'Hardcore Henry' ($5.10M) Arrives SoftlyApril 10, 2016 09:42 AM

by Daniel Garris

It was an extremely close race between Universal's The Boss and Warner's Batman v Superman: Dawn of Justice for first place this weekend. The Boss is currently estimated to come out ahead with $23.48 million, but with an estimated lead of only $45,000, either film could ultimately end up in first place this weekend.

Regardless of whether or not it ends up in first place this weekend, The Boss outpaced expectations and performed well with its modest price tag in mind. The Melissa McCarthy led R-rated comedy also proved to be critic-proof this weekend. The film's opening weekend performance was 9 percent ahead of the $21.58 million opening weekend of 2014's Tammy (though it should be noted that Tammy's opening weekend take was softened by a Wednesday debut) and 19 percent below the $29.09 million debut of last year's Spy (it should be noted that The Boss had been widely expected to open below Spy). With this weekend's performance of The Boss, McCarthy continues to remain one of the more consistent box office draws in recent years. McCarthy will next appear in Sony's Ghostbusters, which arrives on July 15.

The Boss started out with $8.11 million on Friday (which included an estimated $985,000 from Thursday night shows), increased a healthy 20 percent on Saturday to take in $9.73 million and is estimated to decline 42 percent on Sunday to gross $5.64 million. That gave the film an estimated opening weekend to Friday ratio of 2.90 to 1. The Boss skewed heavily toward female moviegoers (67 percent) and slightly towards moviegoers under the age of 35 (51 percent). Audience reception to The Boss appears to be lackluster as the film received a C+ rating on CinemaScore and current has a Flixster audience score of just 50 percent. With that in mind, it's quite possible that The Boss won't hold up as well going forward as McCarthy's previous hits have. On the other hand, the film's mentioned strong Saturday hold is an early encouraging sign.

After leading the box office for the past two weeks Batman v Superman: Dawn of Justice fell to a close second place this weekend with an estimated $23.44 million. The blockbuster 3D superhero film starring Ben Affleck and Henry Cavill continued to fall off sharply, as the film was down 54 percent from last weekend. Batman v Superman is now on the verge of reaching the $300 million domestic mark with a 17-day take of $296.69 million. However, as a result of its soft holding power thus far, Batman v Superman is now running just 1 percent ahead of the $294.51 million 17-day take of last year's Furious 7 (which fell 51 percent in its third weekend to gross $29.16 million). With that in mind, Batman v Superman will soon fall behind the pace of Furious 7, especially with Disney's highly anticipated The Jungle Book entering the marketplace this coming Friday.

While Batman v Superman continued to decline sharply this weekend, Disney's Zootopia continued to display strong holding power with an estimated third place take of $14.35 million. The blockbuster 3D computer animated film was down just 26 percent from last weekend. Without taking into account ticket price inflation, Zootopia registered the eighth largest sixth weekend gross of all-time. Zootopia is also on the verge of reaching the $300 million domestic mark with a 38-day take of $296.01 million. The film is now running just 8 percent behind the $320.39 million 38-day take of last year's Inside Out and will continue to make up ground in that comparison going forward. Zootopia already has a current total gross to opening weekend ratio of 3.94 to 1.

Universal's My Big Fat Greek Wedding 2 placed in fourth with an estimated $6.42 million. The PG-13 rated comedy sequel starring and written by Nia Vardalos was down 43 percent, as the film took a hit from the debut The Boss this weekend. My Big Fat Greek Wedding 2 continues to perform towards the higher end of expectations with a 17-day take of $46.75 million. That places the film 6 percent behind the $49.59 million 17-day gross of last year's The Intern (which fell just 26 percent in its third weekend to take in $8.68 million). My Big Fat Greek Wedding 2 will hope to re-stabilize next weekend with the debut of The Boss behind it.

Hardcore Henry rounded out the weekend's top five with an estimated $5.10 million. The low-budget action film from STX Entertainment opened below pre-release expectations and delivered a lackluster per-location average of $1,690 from just 3,015 locations. The trailer for Hardcore Henry had gone over well, especially online, but that reception ultimately failed to get moviegoers to see the film this weekend. Hardcore Henry delivered the lowest debut for STX Entertainment to date in the distributor's young history. The film opened with $2.01 million on Friday (which included an estimated $380,000 from Thursday night shows), declined a concerning 7 percent on Saturday to gross $1.87 million and is estimated to slide 35 percent on Sunday to take in $1.22 million. That places the film's estimated opening weekend to Friday ratio at a fairly front-loaded 2.54 to 1. Much like The Boss, Hardcore Henry doesn't appear to be going over all that well with moviegoers. Hardcore Henry also received a C+ rating on CinemaScore and has a respectable current Flixster audience score of 66 percent.

Faith-based films Miracles from Heaven and God's Not Dead 2 claimed sixth and seventh place with respective estimated takes of $4.80 million and $4.05 million. Sony's Miracles from Heaven was down a very solid 34 percent this weekend, while God's Not Dead 2 was down a sizable 47 percent. Miracles from Heaven passed the $50 million mark this weekend and continues to perform nicely with $53.81 million in 26 days. God's Not Dead 2 has been far less impressive with $13.84 million in ten days and clearly isn't duplicating the word of mouth or the performance of its predecessor, 2014's God's Not Dead, which grossed $21.75 million in its first ten days after falling just 4.5 percent in its second weekend to take in $8.80 million.

Daily Domestic Gross Fri, Aug. 24 2018

Wide (1000+)

#TitleFri, Aug. 24 2018LocationsAvg.TotalWks.Dist.
1Crazy Rich Asians$7,020,10493%3,526142$1,991$58,829,0512Warner Bros.
2The Happytime Murders$3,933,679--3,256--$1,208$3,933,6791STX Entertainment
3The Meg$3,301,396125%4,031-87$819$95,572,0423Warner Bros.
4Mission: Impossible - Fallout$2,263,164134%3,052-430$742$188,163,8245Paramount
5Mile 22$1,720,27672%3,5200$489$20,861,2302STX Entertainment
6Disney's Christopher Robin$1,630,154106%3,394-208$480$72,918,9374Disney
7Alpha$1,620,784128%2,7190$596$16,181,3582Sony / Columbia
8BlacKkKlansman$1,398,085103%1,914126$730$28,091,6253Focus Features
9A.X.L.$821,333--1,710--$480$821,3331Global Road Entertainment
10Slender Man$786,974112%2,065-293$381$23,405,0903Sony / Screen Gems
11Hotel Transylvania 3: Summer Vacation$602,67165%1,802-385$334$156,720,0609Sony / Columbia
12Mamma Mia! Here We Go Again$573,95042%1,557-713$369$113,929,0606Universal Pictures
13The Equalizer 2$541,558112%1,91426$283$96,561,8906Sony / Columbia
14Ant-Man and the Wasp$470,63995%1,178-342$400$210,137,3388Disney
15Incredibles 2$405,30576%1,060-178$382$595,818,27111Disney
16The Spy Who Dumped Me$312,22639%1,295-1114$241$31,590,3684Lionsgate

Limited (100 — 999)

#TitleFri, Aug. 24 2018LocationsAvg.TotalWks.Dist.
1Papillon$391,928--544--$720$391,9281Bleecker Street
2Beautifully Broken$208,320--651--$320$208,3201ArtAffects Entertainment
3Jurassic World: Fallen Kingdom$193,52599%608-206$318$412,462,22010Universal
4Eighth Grade$116,62842%366-176$319$12,157,1047A24
5Teen Titans GO! to the Movies$100,79637%444-146$227$27,839,6355Warner Bros.
6Three Identical Strangers$79,66337%221-55$360$10,906,4279Neon
7Skyscraper$64,345157%260-110$247$66,960,9657Universal Pictures
8Little Italy$54,693--133--$411$54,6931Lionsgate Premiere
9Ocean's 8$38,06377%185-26$206$138,914,49012Warner Bros.
10Won’t You Be My Neighbor?$32,5505%160-46$203$22,231,46212Focus Features
11Death of a Nation$30,051-20%180-174$167$5,512,6144Quality Flix / Pure Flix
12Dog Days$25,102-73%280-2107$90$6,532,3443LD Entertainment / Mirror
13The First Purge$24,380101%128-56$190$68,833,6958Universal Pictures
14The Darkest Minds$21,89545%172-276$127$12,410,930420th Century Fox
15Solo: A Star Wars Story$21,00727%118-34$178$213,542,65614Disney
16Tag (2018)$18,48451%102-61$181$54,388,56811Warner Bros.
17Uncle Drew$17,59698%127-20$139$42,249,8949Lionsgate / Summit
18Avengers: Infinity War$12,48749%108-40$116$678,643,16718Disney

Platform (1 — 99)

#TitleFri, Aug. 24 2018LocationsAvg.TotalWks.Dist.
1Searching$122,732--9--$13,637$122,7321Sony Pictures
2Juliet, Naked$81,022954%4339$1,884$175,2542Roadside Attractions / Lionsgate
3Sorry To Bother You$42,57013%88-55$484$16,496,6928Annapurna Pictures
4Blindspotting$21,36476%38-9$562$4,096,6536Lionsgate / Summit
5Blaze$19,467858%74$2,781$72,6572IFC Films / Sundance Selects
6Sicario: Day of the Soldado$16,62497%66-19$252$49,889,5259Sony / Black Label
7We The Animals$15,754139%129$1,313$105,2582The Orchard
8Leave No Trace$11,720-2%66-27$178$5,729,2019Bleeker Street
9McQueen$11,585-46%51-44$227$1,070,3286Bleecker Street
10Deadpool 2$9,01752%79-40$114$318,374,43415Fox
11The Night Is Short, Walk On Girl$6,28560%10--$629$342,8841GKIDS
12The Fall of The American Empire$5,46768%150$364$1,979,8199Sony Pictures Classics
14Whitney$3,252529%124$271$3,002,5928Roadside Attractions
15Far From The Tree$2,87999%13-9$221$129,4356IFC Films / Sundance Selects
16Crime + Punishment$2,767--3--$922$2,7671IFC Films / Hulu
17Don’t Worry, He Won’t Get Far on Foot$1,665--19-14$88$1,416,4647Amazon Studios
18American Animals$1,23293%50$246$2,850,23013The Orchard
19Running for Grace$617--5-8$123$85,6716Blue Fox Entertainment
20Never Goin' Back$200-90%8-19$25$60,4154A24
21En el Séptimo Día$126138%3--$42$73,24212Cinema Guild